OpenAI announced a visual advertising format and expanded measurement tools on October 5. The new format is scheduled for a US test later in October with selected advertisers, initially during image generation for ChatGPT Free and Go users.
OpenAI says ads will be labeled, separate from generated images, and will not influence answers. It also expanded conversion and attribution partnerships and is developing brand-suitability pilots. The visual format remains a planned test with limited eligibility. Official announcement.
