Guide·4 min read
From an AI image brief to a usable video shot
Plan a visual direction, test a still, describe motion, and review the accepted take before assembling a finished video.
Runway · GLOBAL
Runway
Runway combines generative media tools with plan-based credits. Different models and output settings spend credits differently, so estimate the cost of iterations as well as the final clip.
THE QUICK PICTURE
What is Runway?
A creative workspace for AI video, images, and production experiments.
What you can do
- AI video generation
- Image workflows
- Creative production tools
Good for
- Trying one short shot before planning a longer video.
- Developing motion variations from a visual starting point.
- Organizing accepted takes into a separate editing workflow.
What to keep in mind
- Motion, object continuity, and fine details need frame-by-frame review.
- Available models and settings have different credit costs.
- An older model tutorial does not establish the limits of the current product.
TAKE THE FIRST STEP
Getting started
- Open the official Runway workspace and check the selected model's current instructions.
- Try one simple shot with a clear subject action and camera behavior.
- Save the prompt, settings, and accepted take; check the next stage's export requirements.
BEFORE YOU SUBSCRIBE
Plans & pricing
Confirm regional availability, current prices, and usage allowances on the official page.
Free
125 one-time starter credits; not a recurring monthly grant.
Checked Oct 12, 2026Freefree accessCheck details
Standard monthly
Monthly subscription; 625 credits per month.
Checked Oct 12, 2026$15per monthCheck details
Standard annual
Calculated from $12/month billed annually; 625 credits per month.
Checked Oct 12, 2026Pro monthly
Monthly subscription; 2,250 credits per month.
Checked Oct 12, 2026$35per monthCheck details
Pro annual
Calculated from $28/month billed annually; 2,250 credits per month.
Checked Oct 12, 2026Max monthly
Monthly subscription; 9,500 credits per month.
Checked Oct 12, 2026$95per monthCheck details
Max annual
Calculated from $76/month billed annually; 9,500 credits per month.
Checked Oct 12, 2026Before you choose
- Annual totals are calculated as the explicitly billed-annual monthly equivalent × 12.
- Standard and Pro monthly credits do not roll over. Max can roll over up to one month, according to the official FAQ.
- Local HTML monitor can detect public page changes; reviewers must recheck monthly/annual toggle and final checkout.